|
|---|
Erica Hooper
Strategic Director
S. Groner Associates
Erica Hooper is a Strategic Director at S. Groner Associates, a communications and outreach firm specializing in environmental issues. Focusing on strategic planning, Hooper has planned and managed campaigns for dozens of municipalities throughout California, and most recently completed a five-year outreach plan to address littering and pesticides in California’s bay area.
Using a combination of social psychology and marketing principles, Hooper has created and managed successful campaigns delivering results in areas such as stormwater, recycling, zero waste, energy conservation, green building, community beautification, and housing rights. Additionally, Hooper is well-versed in a variety of outreach tactics including design/branding, social media, grassroots organizing, advertising, public relations, websites, and research. As a result, Hooper’s programs have been honored with multiple awards, including: Outreach Program of the Year from the American Public Works Association, Best of Public Information and Outreach from the National Association of Clean Water Agencies, and a Government Standard of Excellence award from the Web Marketing Association.
Erica graduated cum laude with a degree in Communication from the University of Southern California (USC).
Forester University Courses:
- Mar. 22nd: 5 Proven Social Media Tactics to Engage Your Audience
- 5 Steps to Creating a Successful Public Outreach Campaign
