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Promoting Sustainable Behavior

Presenter: Dr. Stephanie Moret, Ph.D., LEG, PG
On-Demand Webcast, 1hr*
Credits: 1 PDH / 0.1 CEUs

Learning Objectives
. Explain why public education and outreach are necessary and what is required.
. Explain why public participation and involvement are necessary and what is required.
. Identify social marketing tools to foster behavior change.
. Design and evaluate effective public education programs to promote sustainable behavior.

Are you a manager, scientist, or engineer who finds yourself needing to implement the NPDES Phase II “Public Elements” Minimum Control Measures for MS4 operators? Maybe you already have public education and outreach and public participation and involvement programs in place, but aren’t quite sure how to evaluate if your programs are being effective. This webinar will describe what’s being asked of MS4 operators to satisfy these elements. Using the principles outlined by environmental psychologist Doug McKenzie-Mohr, the founder of community-based social marketing, we will 1) identify some social marketing tools to foster behavioral change and 2) discuss and how to design and evaluate effective public education programs that promote sustainable behavior. When Stephanie Moret managed the water resources program for the City of Bainbridge Island, Washington, she supervised the water resources program for the City of Bainbridge Island, Washington, she supervised the development and implementation of the NPDES Phase II “Public Elements.” Participants will use Dr. McKenzie-Mohr’s methods to evaluate the success of that program in promoting sustainable behavior.

Stephanie Moret

Stephanie Moret (Ph.D., LEG, PG)
Dr. Moret is a natural resources scientist, educator, and coalition-builder with over 17 years of experience leading governments, planners, institutions, land owners, non-profits, and project teams towards increased sustainability. A former university professor, she has worked extensively in risk assessment and decision-making in complex systems. She specializes in bringing stakeholders together to define issues and create tools for communities seeking sustainable solutions. She has assisted cities, tribes, utilities, non-profits, and private clients with sustainable development, watershed rEDToration, habitat recovery, water supply protection, open space planning, natural resources management, and integration of environmental principles into development. Stephanie has been the lead in developing local government habitat preservation responses to the Endangered Species Act, in developing education and outreach programs, and in coordinating large-scale community involvement for multimillion-dollar projects. She is also the former Director of Education and Training for Forester University.

* Webcast presentations are scheduled for approximately one hour. Webcast may exceed scheduled time.
*Each state and certification agency has different requirements; it is your responsibility to know what they are.
Note that 1 PDH = 0.1 CEU.

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